Recession-Resistant Detroit Catering – Something to Consider

Certain businesses, while not recession proof are largely recession-resistant. These include manufacturing jobs that make diapers, peanut butter and sodas – and surprisingly, event catering. While people habitually cut back on expenses during lean times, they still get married, they still hold family reunions and businesses still hold catered conferences to try to drum up sales. This means catering – even in Detroit – can be a sound business to get into.

Of course, a catering business in Detroit is much the same as any other type of business opportunity, in that you should always have a proper business plan in place. Additionally, you’ll need to have a firm understanding with regards to the costs which you’ll incur. You’ll also need to try and determine how much income you’ll need to generate in order to see a profit. Lastly, you also need to familiarize yourself with the type of customers you’re likely to deal with.

Fortunately, at least at the start, a catering business can start out with very modest capital investments. Catering Detroit can start with being a personal chef – where you’re charged with producing a number of meals per week to a family and delivering them; many of these meals can be prepared in your own kitchen. Many people who hire a personal chef do so because to them, the money spent is worth less than the time they’d spend in the kitchen, or because they have specific dietary needs.

Your first step will be to examine your running expenses, such as how much you’ll need to spend on purchasing all the ingredients you’ll require. Depending on your current kitchen, you may also need to make a few changes to enable you to cater to a larger customer base. Secondly, you’ll need to work on finding clients, which means that you’ll need to decide how to go about marketing your business. Thirdly, you’ll need to focus on your transport arrangements, in that you’ll often be required to serve warm meals. This obviously means that you’ll need to make certain arrangements so that you’re able to deliver the food warm, or you’re able to heat them up on site.

In all probability, your first customers will be friends and family, but don’t forget to check the wedding announcements in your local newspapers frequently. You should also consider leaving some of your business cards at different outlets, such as shopping malls, bridal stores, wedding supply shops, and of course, also with various functions centers.

As far as your prices are concerned, you should always try to follow the golden rule, in that the price of a meal should be approximately three times more than the cost of the ingredients you use. You should also familiarize yourself with the various restrictions you’ll inevitably encounter, such as is the case with halal food for Muslims and kosher for the Jews. Remember, being in a position to cater for these groups gives you the upper hand, in that you’ll be able to reach a much larger number of people.

Another thing which you can’t afford to overlook when you cater Detroit, is the fact that even though very few people suffer from peanuts allergies, the general public seems to be bordering on paranoia with regards to peanuts. For this reason, you may want to consider avoiding ingredients which contain nuts, particularly if you’re catering to students or school kids.

The bottom line is; there are several catering opportunities in Detroit, irrespective of whether or not you yourself intend becoming a caterer. In fact, several people run their own catering business without being caterers themselves. Whether you choose to hire people, or whether you choose to do everything yourself, your biggest goal should always be to make a lasting impression. Remember, word-of-mouth advertising is the most powerful advertising in the world, and catering Detroit is no exception to the rule.

James “Catering” Nicholson is an author and reviewer of various business in the Detroit Area. You can find out about the particular catering detroit location he is focusing his current writing on by clicking here: Catering Detroit.

Posted on 24 November '09, under Restaurants.